Project Focus
Frob
Websites + Platforms
PROJECT
Overview
Human Brand Studio was commissioned by Frob, an innovative social networking platform designed to create memorable experiences, to craft a succinct brand identity, forge a unique website, and manage extensive designs for their events and marketing activities.
Challenge
As an emerging player in the social networking scene, Frob faced the challenge of setting itself apart in an oversaturated market, establishing a unique identity that would resonate with target users and crafting a website that not only appealed to the modern user but remained easy to navigate and use, all while conducting marketing activities that heightened their visibility.
Approach
Engaging deeply with the unique mission and vision of Frob, Human Brand Studio adopted a three-pronged approach:
Distinct Identity: We aimed to create a brand that resonates with Frob's ethos of creating memorable, lasting experiences.
User-Focused Website: The aim was to develop a user-friendly website that encapsulated the unique services that Frob offered.
Effective Marketing designs: We focused our efforts on creating designs that would elevate Frob's events and marketing activities, enhancing their reach and visibility.
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The collaboration with Human Brand Studio has been instrumental to Frob's development. The clear understanding displayed by Human Brand Studio's team towards Frob's unique mission and the extraordinary service provided have led to remarkable progress in building Frob's identity and increasing its reach.
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Creating the Brand Identity for Frob and Advancing Design Services
Brand Identity Design
Through extensive industry, target audience, and brand vision research, we molded a dynamic brand identity for Frob. The creation of a unique logo and the selection of a color palette that reflected the vibrant community Frob was fostering were significant steps towards creating that standout brand presence.
Website Design
We designed a website for Frob that encapsulated their ethos of innovative connectivity and user ease. The clean lines, intuitive navigation, and amalgamation of vibrant colors reflecting energy made the site an inviting space for users, subtly reinforcing the unique value proposition of Frob to its users.
Marketing Designs
An amalgamation of vibrant displays and interactive design brought Frob's marketing activities to life. We enriched every event with an iconic presence and crafted campaigns that truly spoke the language of Frob, bringing it closer to its target audience.